BodEquality was created by Body Image Advocate, Emi Howe, whose life path has well prepared her for the job. From feeling early pressure through images and media, gaining a degree in Sociology, working for the biggest-selling young women’s magazine, being a celebrated body therapist, a qualified teacher, surviving cancer through body adaptations and herself appearing in adverts…
"When I was in chemo treatment for cancer, my body was wrecked. It had no fight left, I was scared and I realised I needed to look after it.
To stop behaving like such a…
I realised that I had been hurting it. Not with the cancer, I mean by not being on its side. By fighting it, not respecting it. I looked death in the eye and it looked right back going
“Yeah, I know, idiot! You actually need your body."
So it was here that I finally stopped battling with my body. I realised I wasted a lot of time. It totally flipped the way I view it. It’s a skill that I have learnt and I can teach others. I’m very clear about how the shift can vastly improve life, mental health, productivity and well… just the personal potential of the human race. Now where to start…
I founded BodEquality late 2017 and it seeks to redress the balance around bodies in modern culture. To highlight body bias and the personal and professional cost it incurs. I headed up a campaign in 2018, asking adverts to reflect reality through the bodies they use. It failed. I was told that’s not how changes are made. No matter how important or correct a change to advertising codes would be, it has to come from society first. To change the standard, first the culture must change.
But I was now armed with so much positive / enlightening / adaptable research and information. I had made new friends and contacts doing great things around body image – some of the greatest minds in the arena, and I knew we could enable wider access to it. Younger / school age generations are starting to get access to positive training around body image. But my generation and those above are still under-informed. Initially my motivation for creating courses for the workplace was simply to reach a wide and relevant audience. What I wasn’t expecting was for it to prove to be a profit indicator in business too!
I ultimately learnt that largely individuals and employers have no idea the human cost a negative body image can have. This is because being negative about our bodies has become absorbed into modern culture as to be virtually invisible. We live simultaneously acknowledging the fakery of the media, while demanding the impossible of our bodies, with very little to rationalise the gap.
Why BodEquality? To fill the gap. And reduce the human loss and corporate cost of bad body image."